Monkey Park
One identity across the park.
A proposal connecting the symbol, the name and the visitor experience within one family of brand assets.
The starting point
The design challenge was to bring practical information, animal content and an adaptable identity together, from a screen to the park entrance.
- Start with the existing brand
- The current identity makes the starting point visible.
- Build a system
- Primary, compact and symbol versions support different sizes and backgrounds.
- Follow the visit
- Website, ticket and entrance signage show the proposed identity in use.
An identity that works together
Colour, signatures and versions give each format a role. The mark keeps its character at different sizes.
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The identity in use
Identity proposal, pending acceptance.
The same brand, on the web
A five-language proposal, animal profiles, galleries and educational content, alongside arrival, facilities and visitor information.
Proposal pending acceptance. This does not establish implementation at the park. Availability, payment, ticket issuance and validation require integration and testing with its real operation.
What the transformation includes
A visual and functional proposal connecting discovery of the park with planning a visit.