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Website and identity proposalMonkey Park
An integrated identity and website proposal for Monkey Park: discovering the park, learning about its animals and planning a visit within one connected journey.
A brand designed around the whole visit.
The design challenge was to bring practical information, animal content and an adaptable identity together, from a screen to the park entrance.
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What we worked on
A visual and functional proposal connecting discovery of the park with planning a visit.
- A family of brand assets
- Primary, compact, vertical, symbol and name versions, with colour variants for different sizes and backgrounds.
- A website with depth
- A five-language proposal, animal profiles, galleries and educational content, alongside arrival, facilities and visitor information.
- Ticket journey
- Ticket types, date and visitor selection, with continuity across languages. This is a simulation without payment.
- Connected applications
- Ticket, entrance sign and website header designs demonstrate the identity across different formats.
Proposal pending acceptance. This does not establish implementation at the park. Availability, payment, ticket issuance and validation require integration and testing with its real operation.