Genita’s Party
Craft, shaped into an identity.
From a busy seal to a warm, recognisable identity made to accompany every celebration.
The starting point
The quality of the work and local recognition were not reflected as clearly in the identity or presentation of services. The challenge was to broaden the brand’s perception while keeping its warmth.
- Keep
- The signature and floral shape preserve the connection with the original brand.
- Refine
- Wine, pink, ivory and sand give each version a clear role and contrast.
- Extend
- A seal, open signature and founder illustration connect the website, social media and uniform.
An identity that works together
Colour, signatures and versions give each format a role. The mark keeps its character at different sizes.
#7D3045
#F4B8BA
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The identity in use
Conceptual identity application.
The same brand, on the web
Homepage, services, gallery, story and a step-by-step questionnaire preparing an organised WhatsApp enquiry.
Identity completed and approved. Website in preparation, with no confirmed final launch. Concept applications are labelled.
What the transformation includes
One recognisable business across its website, social media and materials, with an offer that extends well beyond a cake.