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Website in preparationGenita’s Party
Identity, storytelling, website and content express the craft behind Genita’s Party in one consistent voice, from a first impression to a celebration enquiry.
From cakes to a complete celebration experience.
The quality of the work and local recognition were not reflected as clearly in the identity or presentation of services. The challenge was to broaden the brand’s perception while keeping its warmth.
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What we worked on
One recognisable business across its website, social media and materials, with an offer that extends well beyond a cake.
- Strategy and story
- An offer organised around personalised celebrations and the founder’s story. Craft and family connection guide the communication.
- Complete identity
- Primary seal, open signature, simplified mark, founder illustration, colour variants and guidelines for consistent use.
- Website and guided enquiry
- Homepage, services, gallery, story and a step-by-step questionnaire preparing an organised WhatsApp enquiry.
- Content and applications
- An editorial system and launch assets, plus business card, uniform and celebration material designs. Design delivery is distinguished from physical production.
Identity completed and approved. Website in preparation, with no confirmed final launch. Concept applications are labelled.