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Website and rebranding projectMy Protein Chef
Rebranding and a website experience present My Protein Chef as a food business with its own character, using nutritional information to help customers choose.
Food first. Nutrition as a guide.
The previous identity leaned towards gyms and supplements. The new direction retains the name while moving attention towards food, flavour and everyday cooking.
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Scroll and explore the website.Interactive demo · no orders
What we worked on
A presentation that lets the food speak before asking customers to interpret nutritional information.
- Repositioning
- The “Earth and fire” direction: fresh, considered and appetising food. The name retains its recognition while the story changes focus.
- Identity system
- Stacked wordmark, seal, forest green, mineral white and terracotta form a consistent visual system.
- Website and menu
- Dish presentation, categories and filters make the menu easier to explore, separating ordering today from planning meals for the week.
- Applications and continuity
- Packaging and campaign proposals carry the identity into products and communication. Physical testing and commercial implementation are validated separately.
Website design and rebranding project. Packaging and mockups are concept applications; this demo does not establish physical production or process orders.